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A talk by Yarden Horwitz
Co-founder,
Spate
Categories covered by this talk
About this talk
(1) How to use data to spot trends in beauty [methodology]. (2) Top trends in beauty - makeup, skin care, hair. (3) How to act on these trends based on contextual data.
Yarden Horwitz
Spate is your machine intelligence solution for finding the next big consumer trend. We analyze over 3 billion consumer behavior signals from across the web to identify new whitespace opportunities for brands. We provide the data-backed insights needed for brands to confidently activate on new trends in product and marketing. Spate is a Y Combinator-backed company, founded by two ex-Googlers who started Google's Trendspotting division and spotted trends such as face masks, turmeric and cold brew (ie Google Skin Care Trends Report, Google Food Trends Report).
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